The concept of rebranding packaging design for strong alcohol.

We created a memorable collective image of a village farmer. Gray-bearded grandfather in anticipation of removing the long-awaited sample & laquo; first & raquo;, he can not wait to enjoy his fortress,and eat her pickle. We decided to use an unusual style for vodka products illustration, and thus attract the attention of buyers, and highlight the product among competitors.

In the design of the label has introduced traditional Belarusian ornament, namely the sign of fire, which speaks well-versed and savvy in ethnic semiotics to the buyer on the strength of the liquor.

Thanks for watching!